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Jenny Romanchuk Jenny Romanchuk Published: December 29, 2023 Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? woman researched programmatic seo These are all valid questions — and I’m here to walk you through the answers and more. Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. → Download Now: SEO Starter Pack [Free Kit] (Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads
101: The Plain-English Guide to Programmatic Advertising.) Table of Contents Telegram Number What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO? With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically. Thanks to programmatic SEO, you can generate hundreds to thousands of landing pages designed to target hundreds to thousands of keywords — but you don’t need to spend time creating those pages manually, which saves a lot of time. To do this, you’ll fetch data from and use pre-programmed rules. So, where do humans come into the picture? Only to fact-check the data and fill in the databases. But here’s a caveat. “Many people confuse product-led SEO with programmatic SEO,” says Kevin Indig, author of Growth Memo. Indig is also a growth advisor and ex-director of SEO at Shopify. He says confusion makes sense. These concepts do overlap.
Indig says product-led SEO involves a company that exposes a part of its inventory to drive organic traffic. A good example is Instacart, which allows Google to index all of its category and product pages. “Programmatic SEO, on the other hand, is a set of pages created by a company that doesn’t have an exposable inventory,” says Indig. He points to Workable as an example, which lists job descriptions on its site. Job descriptions are not part of the company’s product inventory. However, the content fits well with the product, so the team created pages with the same layout and content pattern. “To do pSEO, identify query patterns related to your product and build pages with the same pattern around them,” Indig says. How to Do Programmatic SEO Every pSEO case is somewhat unique regarding a toolkit and approach. To discuss the complete process, I’ll share insights from Juan Bello, founder of PorterMetrics, and Filippo Irdi, a growth marketing manager at Unmuted. Let’s start with examples of pages you can design with programmatic SEO.
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101: The Plain-English Guide to Programmatic Advertising.) Table of Contents Telegram Number What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO? With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically. Thanks to programmatic SEO, you can generate hundreds to thousands of landing pages designed to target hundreds to thousands of keywords — but you don’t need to spend time creating those pages manually, which saves a lot of time. To do this, you’ll fetch data from and use pre-programmed rules. So, where do humans come into the picture? Only to fact-check the data and fill in the databases. But here’s a caveat. “Many people confuse product-led SEO with programmatic SEO,” says Kevin Indig, author of Growth Memo. Indig is also a growth advisor and ex-director of SEO at Shopify. He says confusion makes sense. These concepts do overlap.
Indig says product-led SEO involves a company that exposes a part of its inventory to drive organic traffic. A good example is Instacart, which allows Google to index all of its category and product pages. “Programmatic SEO, on the other hand, is a set of pages created by a company that doesn’t have an exposable inventory,” says Indig. He points to Workable as an example, which lists job descriptions on its site. Job descriptions are not part of the company’s product inventory. However, the content fits well with the product, so the team created pages with the same layout and content pattern. “To do pSEO, identify query patterns related to your product and build pages with the same pattern around them,” Indig says. How to Do Programmatic SEO Every pSEO case is somewhat unique regarding a toolkit and approach. To discuss the complete process, I’ll share insights from Juan Bello, founder of PorterMetrics, and Filippo Irdi, a growth marketing manager at Unmuted. Let’s start with examples of pages you can design with programmatic SEO.
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