Post by account_disabled on Jan 10, 2024 7:07:12 GMT
It is necessary to understand their behaviors and interests and group them into segments with common characteristics, what we call the target audience; From there, it is possible to outline branding, advertising and communication strategies aimed at each target audience.
In this context, some marketing and advertising channels have already emerged with the possibility of audience segmentation, such as specialized magazines, cable television channels Bank Email List and radio and television programs for certain audiences. Marketing .0 If Marketing 1.0 was focused on the product and Marketing 2.0 was focused on the consumer, Marketing .0 is focused on the human being.
If Marketing 1.0 communicated with the masses and Marketing 2.0 addressed the segment, Marketing .0 focuses on the individual. After all, consumers are not a large homogeneous mass, nor a goal to be achieved. They are human beings, with all their complexity and uniqueness, with values behind their behaviors. At this stage, people expect brands to show their values and the causes they stand for.