Post by account_disabled on Jan 27, 2024 10:16:18 GMT
What are the terms of cooperation? Don't forget about your partners. A B2B point of contact can help your partners' businesses, such as dealers. The simplest example is closed personal sections where partners can work with documents, receive discounts, track products, and so on. prescribe in the strategy how they will do this. Stages of touchpoint development The development of a point of contact for B2B must necessarily go through the following stages for any contractor (if any stage is missed, this is a reason to seriously think about the competence of the contractor, as well as your readiness to develop a point of contact). Business model. Business audit is a mandatory basis for designing touch points.
Results of independent marketing research. Such research is a huge plus when designing contact points. Audience segmentation. It is necessary to understand all possible segments of the target audience, their needs and Asia Mobile Number List objections. Goals and objectives of contact points, analytical model for assessing site effectiveness based on KPIs. The same KPIs selected based on the business. It is for them that the web analytics system installed on the site should be finely tuned. Site structure.
The structure tree of the website sections is a very important stage, because the structure reflects the results of the work carried out on points 1–4. Technical specifications (TOR). A structured description of the goals and technological functioning of the site in great detail. Art assignment (HA). A structured description of the goals and visual functioning of the site (“design”). Prototypes. Schematic layout grids for all pages of the site, clearly demonstrating functionality, but not design. Content policy. A document that describes in detail what context (text, video, audio, photo) will be located on each page of the site from the structure of point 5, taking into account the audience segmentation from point 3.
Results of independent marketing research. Such research is a huge plus when designing contact points. Audience segmentation. It is necessary to understand all possible segments of the target audience, their needs and Asia Mobile Number List objections. Goals and objectives of contact points, analytical model for assessing site effectiveness based on KPIs. The same KPIs selected based on the business. It is for them that the web analytics system installed on the site should be finely tuned. Site structure.
The structure tree of the website sections is a very important stage, because the structure reflects the results of the work carried out on points 1–4. Technical specifications (TOR). A structured description of the goals and technological functioning of the site in great detail. Art assignment (HA). A structured description of the goals and visual functioning of the site (“design”). Prototypes. Schematic layout grids for all pages of the site, clearly demonstrating functionality, but not design. Content policy. A document that describes in detail what context (text, video, audio, photo) will be located on each page of the site from the structure of point 5, taking into account the audience segmentation from point 3.